My favorite DMO and destination with the best practice of sustainability Located in the northern part of Lake Zürich, this cosmopolitan city is Europe’s most central location. Home to 1,498,600 residents, it is considered Switzerland’s most populated city (Swiss Statistical Office, 2018). Foreign residents from all over Europe come to Zürich to enjoy its natural wonders and multi-cultural character. The city houses a number of specialty shops, restaurants, museums, and important institutions like the Swiss Federal Institute of Technology. Zürich is also known as Switzerland’s business and financial capital, host to over 82 banks and institutions. Zürich is also home to the European railroad hub, the FIFA World Football Museum and the Bahnhofstrasse, the “El Dorado” of shopping districts in Europe (Zürich Tourism, n.d.). Falling for the city’s beauty and history comes as no surprise, but it is its sustainable efforts that make th...